Red Star, a leading player in South Africa’s food and beverage distribution industry, is hiring a skilled Sales Representative to serve the Cape Winelands and Route 62 region. This permanent role offers an exciting opportunity for a motivated and experienced individual to help grow the business by serving hotels, restaurants, cafés, lodges, guesthouses, and catering companies.
Based in the Western Cape, this position covers key towns from Stellenbosch and Paarl to Worcester and Barrydale. Preference will be given to applicants living within this region, as local insight and close proximity to clients are critical for effective relationship management.
Key Responsibilities
The successful candidate will be responsible for a wide range of sales-related duties, including:
Sales & Business Development
- Identify and acquire new business in the hospitality and catering sectors.
- Grow and maintain existing customer accounts.
- Promote new products, bulk deals, and seasonal offers.
- Develop and implement strategies to exceed sales and margin targets.
- Maintain consistent customer engagement through scheduled visits and follow-ups.
Customer Relationship Management
- Build strong connections with chefs, food & beverage managers, and business owners.
- Conduct regular in-person meetings and product presentations.
- Offer market insights and menu-related product suggestions.
- Handle customer complaints and ensure high levels of satisfaction.
Sales Performance & Reporting
- Monitor daily, monthly, and year-to-date sales metrics.
- Prepare and present reports on territory performance and customer trends.
- Meet key performance indicators including revenue targets, new accounts, and customer retention.
Product Knowledge & Market Insights
- Stay updated on industry trends, competitor activity, and pricing.
- Collaborate with suppliers and internal teams for order fulfilment.
- Host product demonstrations and tastings.
Order Management & Logistics Coordination
- Monitor stock availability and suggest alternatives or special-order options.
- Assist with credit management and ensure timely payments.
Sales Representative Requirements
Education
- Essential: Senior Certificate (Matric).
- Advantageous: Diploma or Degree in Sales, Marketing, Business, or Hospitality.
Experience
- 3-5 years B2B sales experience in the foodservice, hospitality, or catering industries.
- Proven record of meeting or exceeding sales goals.
- Valid driver’s license.
- Willingness and ability to travel across the sales territory.
- Experience in food and beverage distribution is a bonus.
Skills & Competencies
- Excellent sales and negotiation skills.
- In-depth hospitality industry knowledge.
- Customer-focused attitude with strong interpersonal skills.
- Ability to analyse customer needs and propose tailored solutions.
- Clear and confident communication.
- Strong time management and independence.
- Resilience and adaptability in a competitive market.
Why Join Red Star?
Red Star fosters a diverse and inclusive workplace where everyone’s contributions are valued. The company is committed to offering a positive environment that respects different backgrounds and encourages professional growth.
This is more than just a sales job—it’s an opportunity to make a difference in one of South Africa’s most beautiful regions, while contributing to a respected brand.
Closing Date for Applications: 7 April 2025
Red Star encourages all suitable candidates to apply before the closing date. If you’re passionate about food, people, and sales—this could be the perfect opportunity for you.
The Sales Representative position at Red Star is a golden opportunity for ambitious individuals who are passionate about sales, food, and building strong customer relationships. With a focus on the vibrant hospitality and catering industries across the scenic Cape Winelands and Route 62, this role offers not only professional growth but also the chance to be part of a supportive and diverse team.
If you have the experience, drive, and local knowledge, Red Star is ready to welcome you into a role where your efforts directly contribute to the company’s growth and success. Don’t miss this chance—submit your application before 7 April 2025 and take your career to the next level.
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