SAB (South African Breweries) is offering an exciting opportunity for individuals to join their team through a Sales & Marketing Learnership. This learnership is designed to provide valuable experience in the dynamic world of sales and marketing, specifically within the Tavern Class of Trade.
If you have a passion for customer service, an interest in the beverage industry, and the drive to grow professionally, this could be the perfect opportunity for you.
The Role: Sales & Marketing Learnership
As a Sales & Marketing Learnership participant, the successful candidates will be tasked with implementing market-driven, differentiated services that aim to build sustainable competitiveness within the Tavern Class of Trade. The primary goal is to drive growth in brand equity, sales volume, market share, competitive advantage, and corporate reputation.
This learnership is focused on developing the skills and competencies needed to thrive in the competitive beverage industry. By working closely with the sales team, individuals will gain hands-on experience in building and maintaining strong customer relationships, managing sales activities, and driving customer satisfaction.
Skills and Competencies Required
To succeed in this role, candidates need to demonstrate a range of skills and competencies:
- Commercial Aptitude
A strong understanding of the value chain across sales and marketing is essential. Candidates should be able to identify competitor information and integrate it into their selling strategies. A solid grasp of profitability and how pricing, product mix, and merchandising contribute to commercial success is a must. - Customer Focus
This role requires individuals who prioritize customer needs. Successful candidates will be expected to develop lasting customer relationships and ensure customer satisfaction. The ability to connect with diverse customer groups and collaborate on solutions is crucial. - Accountability
Candidates must show a strong sense of responsibility for achieving results and meeting targets. Integrity and professionalism are essential as representatives of SAB. - Flexibility
The ideal candidate will need to be adaptable, adjusting to changing circumstances and prioritizing tasks effectively. Flexibility in working hours is also essential, as the role may require weekend and holiday shifts. - Sales Skills
The role demands candidates who are able to identify customer needs and opportunities, effectively communicate value propositions, and close sales. Candidates will be required to plan and prioritize sales activities to maximize effectiveness. - Planning and Organizing
Successful candidates will work alongside sales leaders to develop specific plans that leverage SAB’s value proposition. Attention to detail, meticulous execution, and strong administrative skills are critical in this role. - Customer Development
One of the key responsibilities of this position is to build and maintain strong relationships with tavern owners. The role will involve regular customer visits, managing customer sales and volume targets, and ensuring that the customer data is up to date. - AMPPS Delivery
Candidates will be responsible for delivering on the AMPPS survey, which focuses on Availability, Merchandising, Price, Promotions, and Space. This includes monitoring stock levels, ensuring brand availability, and executing promotional campaigns as planned. - Asset Management
Managing SAB refrigeration assets and ensuring compliance with company guidelines is also part of the role. Candidates will need to track and maintain stock rotation to ensure product quality and availability.
Key Responsibilities
The Sales & Marketing Learnership participants will be responsible for:
- Merchandising, Price, Promotions, and Space
Candidates will monitor stock volumes by outlet and ensure the 100% availability of key brands and packs. They will be responsible for executing merchandising strategies and ensuring that pricing, promotional campaigns, and product placements align with SAB’s standards. - Customer Relationship Management
Building and maintaining productive customer relationships with tavern owners will be a primary focus. The role will involve managing customer data, achieving sales and volume targets, and ensuring customers purchase directly from SAB. - Asset Management and Stock Control
The candidates will ensure that SAB products are stocked according to the company’s guidelines and monitor asset usage, including refrigeration units and other merchandising materials. - Planning and Reporting
Effective planning will be essential for ensuring that all customer needs are met, and sales targets are exceeded. Reporting and documentation will be part of the job, ensuring that all customer data is accurately captured and updated.
Minimum Requirements
To qualify for this learnership, candidates must meet the following minimum requirements:
- A diploma or degree is required.
- A valid, unendorsed Code 8 driver’s license is essential.
- Basic computer literacy with experience in Microsoft Office.
- Knowledge of the local area is necessary for successful engagement with customers.
- Ability to work in a flexible working environment, including weekends and public holidays, is expected.
- Successful completion of a driver’s assessment test prior to appointment.
Additional Information
This role is based in the Kimberley region, and only candidates from this area will be considered for the learnership. SAB is an equal opportunity employer, and appointments will be made in line with SAB’s employment equity plan and talent requirements. While the advert lists the minimum requirements, management reserves the right to consider additional relevant information when shortlisting candidates.
This learnership presents an incredible opportunity for individuals looking to grow their careers in the beverage industry. Not only will you gain valuable experience, but you will also be working with one of the most recognized brands in South Africa. SAB is committed to fostering a culture of growth, where employees are encouraged to pursue their ambitions and unlock their full potential.
If you’re passionate about customer relationships, have a keen interest in sales and marketing, and want to be part of a dynamic team, this is an opportunity you won’t want to miss.
Check also: Coca-Cola Beverages Learnership Programme 2025
