The South African Broadcasting Corporation (SABC) has opened the doors to fresh talent through a range of internship opportunities across various divisions and locations. These internships provide young graduates and students with an invaluable chance to gain practical experience in media, sales, and communication, equipping them with the skills needed to build successful careers within South Africa’s dynamic broadcasting industry.
What SABC Internships Offer
As South Africa’s leading public broadcaster, the SABC plays a crucial role in delivering news, entertainment, and information to millions across the nation and the continent. The organization’s internships are designed to immerse participants in real-world tasks that reflect the company’s mission to be a credible and trusted voice. Interns are integrated into functional teams from the outset, handling genuine business challenges and learning from industry professionals.
This initiative not only supports career readiness but also champions diversity and professional growth, making it a valuable stepping stone for young people from all backgrounds.
Internship Roles Available
SABC offers several internships tailored to different skills and career interests. Below are the main internship roles and what each entails:
1. Bulletin Writer/Reader Internship — Western Cape (Cape Town)
This internship is perfect for graduates passionate about journalism, especially those interested in news and current affairs. Located in Cape Town, interns will be responsible for scripting, writing, and reading news bulletins in both English and Afrikaans.
Key Responsibilities:
- Crafting accurate, balanced, and engaging news stories.
- Conducting research and interviews to ensure content reliability.
- Using multimedia tools to promote news.
- Interacting professionally with audiences.
- Following SABC editorial guidelines and South African broadcasting laws.
Requirements:
- A National Diploma or Degree in Journalism (NQF 6/7).
- Proficiency in both English and Afrikaans.
- A valid driver’s license is an advantage.
2. Sales Assistant Internship — Johannesburg
For graduates interested in sales, this internship offers hands-on experience supporting the Sales division. Interns will assist with client communications, documentation, and database management while collaborating closely with sales teams.
Key Responsibilities:
- Responding to client queries promptly.
- Coordinating with internal teams and clients.
- Handling administrative tasks such as travel bookings and supply orders.
- Supporting trade marketing campaigns.
Requirements:
- A National Diploma in Marketing, Communications, or Sales (NQF 6).
- Computer literacy and strong communication skills.
3. Media Strategist Internship — Johannesburg
This internship suits graduates eager to work in media planning and strategy. Interns analyze media trends, develop strategic solutions, and assist sales teams by providing valuable market insights.
Key Responsibilities:
- Designing and presenting media strategies.
- Analyzing audience and market data.
- Collaborating with sales and trade marketing teams.
- Representing SABC at media forums.
Requirements:
- A National Diploma or Degree in Media, Sales & Marketing, Communications, or Advertising (NQF 6/7).
- Computer literacy and excellent communication skills.
4. Product Manager Internship — Johannesburg
Ideal for graduates keen on brand management, this position involves supporting sales strategies, managing brand positioning, and helping to drive revenue growth.
Key Responsibilities:
- Leading brand strategic planning initiatives.
- Presenting solutions to clients and agencies.
- Monitoring brand performance against sales targets.
Requirements:
- A National Diploma or Degree in Sales Management, Marketing, or Communication (NQF 6/7).
- Strong computer skills.
- Ability to multitask and work under pressure.
5. Pricing Analyst Internship — Johannesburg
This position targets graduates with financial or statistical backgrounds, focusing on pricing strategy support, revenue data analysis, and commercial inventory monitoring.
Key Responsibilities:
- Implementing pricing strategies.
- Preparing financial reports and forecasts.
- Managing rate cards and ensuring compliance.
Requirements:
- A National Diploma or Degree in Financial Management, Statistics, or related fields (NQF 6/7).
- Advanced Excel and Power BI skills.
- Strong analytical capabilities.
How to Apply
Applications must be submitted before the closing dates, mostly by 15 or 19 May 2025, depending on the role. Interested candidates should visit the SABC careers page for full details, requirements, and application links.
Apply Now!
Interning at SABC offers a unique chance to grow in a fast-paced, professional media environment. Participants gain exposure to South Africa’s top broadcasting company, build valuable networks, and develop essential skills. Moreover, SABC’s dedication to diversity ensures a welcoming and supportive space for young talent from all walks of life.
By joining SABC as an intern, graduates step into a world where their ideas and efforts contribute to shaping the future of broadcasting in South Africa and beyond.
Check also: CSG Resourcing Internship Programme (2026)