Monday, February 10

    South African Breweries (SAB) is renowned for fostering a culture of innovation and empowerment, rooted in its heritage of dreaming big. This ambition extends to every aspect of the organization, including its dynamic learnership programs. SAB is currently inviting applications for a Sales & Marketing Learnership, a structured opportunity designed to equip individuals with the skills, experience, and knowledge to thrive in a competitive market.

    This learnership offers an ideal platform for individuals passionate about sales and marketing to join a team that values collaboration, excellence, and growth.

    Sales & Marketing Learnership Purpose

    The Sales & Marketing Learnership aims to implement a market-driven, differentiated service model within the Tavern Class of Trade. This approach focuses on building sustainable growth in brand equity, increasing sales volume, capturing market share, and fostering a competitive advantage. Moreover, it strives to enhance SAB’s corporate reputation within local communities.

    The program underscores the importance of strategic customer engagement, market analysis, and innovative selling techniques to achieve its goals.

    Key Skills and Competencies

    Participants in the program are expected to demonstrate or develop several critical skills and attributes:

    1. Commercial Aptitude

    A foundational understanding of the sales and marketing value chain is pivotal. This includes recognizing the interplay between different roles, leveraging competitor insights, and making informed decisions regarding profitability, pricing, and product placement.

    2. Customer Focus

    Learners will hone their ability to prioritize customer needs, develop strong relationships, and maintain loyalty. Proficiency in collaborating with customers on shared objectives and demonstrating the organization’s value proposition is central to this competency.

    3. Accountability

    Accountability is a core expectation, with participants encouraged to take ownership of their roles and the results they achieve. This includes demonstrating high levels of integrity and professionalism as representatives of SAB.

    4. Flexibility

    Given the nature of the role, adaptability is critical. Participants must be prepared to adjust to changing circumstances, including working extended hours, weekends, and public holidays.

    5. Selling Skills

    The ability to identify customer needs, present compelling solutions, and close sales effectively is emphasized. Participants will also learn to build rapport with diverse audiences and strategically prioritize sales activities.

    6. Planning and Organizing

    Developing and executing detailed plans that align with SAB’s unique value proposition is another focal point. This includes meticulous administration and coordination to ensure customer satisfaction.

    7. Customer Development

    Participants will engage in building and maintaining strong relationships with tavern owners, conducting weekly calls, and ensuring consistent ordering and stock replenishment. This responsibility also includes achieving sales and volume targets while keeping customer data up to date.

    8. AMPPS Delivery

    A critical component involves implementing SAB’s Availability, Merchandising, Price, Promotions, and Space (AMPPS) strategies. This includes executing campaigns, ensuring price compliance, and optimizing promotional efforts.

    Responsibilities

    The Sales & Marketing Learnership covers a broad spectrum of responsibilities aimed at equipping learners with a practical understanding of the sales and marketing landscape. Key responsibilities include:

    • Merchandising and Stock Management: Ensuring the availability of key brands and maintaining stock rotation to minimize shortages and waste.
    • Promotional Activities: Driving the execution of price and promotional campaigns throughout the year.
    • Customer Retention: Monitoring and optimizing shelf space and brand visibility to maximize growth.
    • Asset Management: Overseeing SAB refrigeration assets, merchandising materials, and signage to ensure compliance and proper utilization.
    • Relationship Management: Collaborating with customers to resolve issues, improve stock management, and foster partnerships.

    Minimum Requirements

    Applicants must meet the following criteria:

    1. Educational Qualifications: A diploma or degree is mandatory.
    2. Driving License: A valid and unendorsed Code 8 driver’s license is required.
    3. Computer Literacy: Basic proficiency in Microsoft Office applications.
    4. Local Knowledge: Familiarity with the region where the position is based.
    5. Flexibility: The ability to work in a dynamic and flexible environment, including weekends and public holidays.
    6. Driver Assessment: Completion of a driver’s competency test prior to appointment.

    Regional Availability

    The learnership program is available in the following regions:

    • Central
    • Inland
    • East Coast
    • Cape Region

    Apply Now!

    Commitment to Equity and Growth

    SAB is an equal opportunity employer that adheres to its employment equity plan. The company is committed to creating a diverse and inclusive work environment, ensuring that appointments are made based on talent, skills, and potential.

    A Stepping Stone for Career Growth

    This learnership represents a gateway to professional development within the sales and marketing fields. With its emphasis on skill-building, mentorship, and practical exposure, participants will be well-equipped to excel in competitive business environments. By leveraging this opportunity, individuals can contribute to SAB’s mission of dreaming big and delivering exceptional customer experiences.

    Related: Masilonyana Local Municipality Finance Internship Programme 2025

    For those passionate about sales and marketing, this learnership is a stepping stone to achieving personal and professional goals while contributing to a larger purpose. SAB’s focus on innovation, growth, and community engagement makes this an unparalleled opportunity.

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