Joining the Hollywoodbets Purple Team isn’t just an opportunity—it’s a chance to be part of a remarkable South African success story. From its humble origins in Durban, Hollywoodbets has blossomed into a powerhouse in the gaming industry, with operations stretching across Africa and the United Kingdom. Today, they are inviting passionate and skilled professionals to join their dynamic and talented team in Durban, KwaZulu-Natal, as a Creative Copywriter.
If you’re looking to take your copywriting career to new heights and work in a fast-paced, exciting industry, this might be the opportunity you’ve been waiting for. In this article, we’ll break down what it takes to succeed as a Creative Copywriter at Hollywoodbets and provide insights into what the company is looking for in their next Purple Star.
The Role of a Creative Copywriter at Hollywoodbets
Hollywoodbets, known for its innovative spirit, is seeking a Creative Copywriter who can bring a fresh and imaginative approach to their marketing efforts. As a part of the internal marketing team, the successful candidate will create compelling and impactful copy across various platforms—everything from print and digital media to social media, radio, TV, and even podcasts. This is a diverse role that demands creativity, a keen understanding of the audience, and the ability to produce copy that resonates and drives action.
You’ll be working closely with the design and internal communications teams to ensure your copy and the accompanying visuals align seamlessly. Moreover, your content will not only shape the Hollywoodbets brand externally but also reinforce the company’s employer branding and internal communications. This means you’ll play a crucial role in how both the external world and Hollywoodbets employees see the brand.
The company is looking for someone who can turn briefs into effective content, whether it’s an engaging job advertisement or a catchy slogan for a new marketing campaign.
Responsibilities of the Creative Copywriter
In your role as a Creative Copywriter, your day-to-day tasks at Hollywoodbets will involve:
- Crafting Copy Across Various Channels: You’ll write for print, outdoor advertising, social media, TV, radio, podcasts, and other digital formats. Flexibility and creativity are key, as each platform requires a different tone and style.
- Collaborating with the Marketing Team: You’ll work alongside the internal marketing team to cultivate and execute creative messages for employer branding and internal communications, ensuring that your content enhances the brand identity.
- Conceptualizing Creative Campaigns: As part of brainstorming sessions, you’ll bring your dynamic ideas to the table and help develop compelling campaigns that align with the marketing strategy.
- Ensuring Content Accuracy: As a writer, it’s essential to ensure that all content is clear, concise, and free from errors. You’ll be expected to proofread and edit your work with attention to detail.
- Adhering to Brand Guidelines: You’ll develop copy that stays consistent with Hollywoodbets’ brand voice and values. Whether it’s a job ad or a social media post, your content will need to embody the essence of the company.
- Engaging Internal Communications: You’ll help craft internal communications that keep the Hollywoodbets team informed and motivated, ensuring that all messages reflect the company’s tone and culture.
- Staying Current with Industry Trends: To remain competitive, you’ll need to stay up to date with trends in copywriting and marketing. This includes researching target audiences and competitors, ensuring that your work is innovative and effective.
- Presenting Creative Work to Stakeholders: You’ll articulate your concepts to internal stakeholders, explaining the strategy behind each campaign and adjusting your work based on feedback.
- Managing Multiple Projects: Time management is essential, as you’ll be handling various projects simultaneously. Meeting deadlines while maintaining quality is key to your success.
- Building a Media Database: You’ll assist in creating and maintaining a media database, ensuring that Hollywoodbets’ marketing efforts are coordinated and effective.
What It Takes to Succeed
So, what exactly is Hollywoodbets looking for in their new Creative Copywriter?
1. Experience and Skills
To thrive in this role, you’ll need at least three years of experience in a related role, and you must bring a strong portfolio showcasing a range of campaigns that demonstrate your conceptual ability and copywriting craft. If you’ve worked on a variety of platforms—social media, print, outdoor, TV, and radio—that’s a big plus.
2. Education
While a degree or diploma in a related field would be beneficial, it’s not a strict requirement. What really matters is your ability to create engaging content that aligns with the Hollywoodbets brand.
3. Creativity and Innovation
The ability to think outside the box is essential. Hollywoodbets operates in a fast-paced industry, so they need someone who can come up with fresh ideas and isn’t afraid to tackle challenges.
4. Attention to Detail
High attention to detail is crucial. This includes everything from ensuring that your copy is free of grammatical errors to making sure that your messaging adheres to the brand’s tone and style guidelines.
5. Teamwork
Collaboration is a big part of the job. You’ll be working closely with the internal marketing and design teams, so strong interpersonal skills are a must. You’ll also need to be able to give and receive feedback effectively.
6. Time Management
As you’ll be juggling multiple projects at once, time management is essential. Hollywoodbets expects their copywriters to meet tight deadlines without compromising the quality of their work.
7. Communication Skills
You’ll need excellent written and verbal communication skills, with the ability to craft copy that resonates with specific target audiences. The company is looking for someone who can adapt their writing style depending on the platform and audience, whether that’s an engaging social media post or a script for a TV ad.
8. Driver’s License
Finally, a valid driver’s license is required for this role, as you may need to travel for work-related tasks.
How to Apply
If you meet the above qualifications and think you have what it takes to be Hollywoodbets’ next Purple Star, now is your chance! Apply before November 1, 2024, and take the next step in your career. Please note that only applicants who meet the minimum requirements will be considered. If you haven’t been contacted within 30 days of applying, kindly consider your application unsuccessful.
What makes Hollywoodbets a standout employer? Their company culture. Hollywoodbets is known for fostering an innovative and supportive work environment. The company promotes growth, development, and teamwork, allowing employees to thrive in their careers. They encourage their staff to embrace challenges and work towards achieving both personal and company goals.
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Working at Hollywoodbets also means being part of an authentic and like-minded team, all working towards a common goal. You’ll get the opportunity to work in a vibrant, fast-paced industry where no two days are the same. From contributing to major campaigns to working on the internal branding that keeps the team motivated, the role of a Creative Copywriter is a dynamic and exciting one.