Are you a dynamic marketing professional with a passion for digital marketing, customer journeys, and CRM strategies? If you have experience in Business-to-Consumer (B2C) marketing and are looking for an exciting opportunity to grow within the healthcare technology industry, this might be the job for you! hearX Group, a leader in medical devices, is hiring a Marketing Coordinator in Pretoria, Gauteng. This permanent position offers a unique chance to contribute to innovative marketing campaigns while working within a flexible, partially remote environment.
Marketing Coordinator Job Overview
- Position: Marketing Coordinator
- Company: hearX Group
- Location: Pretoria, Gauteng
- Employment Type: Permanent
- Remote Working: Two days of work-from-home after successfully passing the probation period (in line with company policy)
- Department: B2C (Business-to-Consumer)
- Minimum Experience: Mid-Senior Level (2–4 years of B2C marketing experience)
- Industry: Medical Devices
- Functional Area: Marketing
- Posted on: 16 October 2024
- Closing Date: 08 November 2024
Marketing Coordinator Job Overview
The primary responsibility of the Marketing Coordinator at hearX is to assist the digital marketing team in optimizing marketing journeys to meet key performance indicators (KPIs) and support the revenue goals of the B2C division. You will also help management develop and implement CRM (Customer Relationship Management) strategies based on market insights, competitor analysis, and past performance. In addition, you will be involved in general marketing administration, continually seeking to improve processes for greater efficiency.
Key Responsibilities
1. B2C Marketing Coordination (30%)
- Assist in overall digital marketing administration.
- Support the broader marketing team with general tasks.
- Help the Finance Department with B2C marketing payments, budget reconciliations, and approvals.
- Maintain and organize marketing folders and files.
- Manage digital marketing accounts and tools.
- Conduct marketing research and assist in the implementation of marketing tasks.
- Collaborate with cross-functional teams on retailer online marketing initiatives.
- Assist with digital marketing projects by managing Monday.com boards, scheduling meetings, assigning tasks, and sending updates.
2. Customer Journey / CRM Coordination (25%)
- Assist with developing a full-funnel customer journey strategy for direct-to-consumer (DTC) and retail.
- Support the management of email drip campaigns in Mailchimp and Marketing Cloud.
- Help develop and coordinate email marketing benchmarks and targets.
- Collaborate with copywriters, creative teams, and technical teams to implement customer journeys.
- Format and build high-quality email campaigns and ensure they go through the appropriate approval process.
- Schedule promotional and ad hoc tactics across various platforms.
3. Website & SEO Support (25%)
- Assist with web-related updates and optimizations by creating JIRA tasks and overseeing their implementation.
- Work with the CRO agency to approve optimizations, develop strategic tests, and implement suggestions.
- Monitor web analytics and Hotjar to identify opportunities for optimization.
- Conduct keyword research and assist in optimizing published articles.
- Ensure SEO best practices are implemented, including correct file names and image optimization.
- Identify opportunities for backlinks and conduct outreach.
4. Data Tracking & Reporting (15%)
- Use analytics tools to generate insights and reports on customer behavior and engagement.
- Provide regular performance reports on email campaigns, customer journeys, web analytics, and SEO.
- Analyze customer data to identify trends, preferences, and areas for improvement.
- Make recommendations for improving customer journeys and conversion rates.
5. Quality Management System (QMS) Compliance (5%)
- Ensure adherence to QMS guidelines.
- Keep supporting documents up to date.
- Ensure all processes remain relevant and in compliance with business standards.
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Minimum Requirements
Education
- Essential: BCom Marketing Management or a related commerce degree.
- Desirable: Postgraduate degree.
Experience
- 2–4 years of experience in:
- B2C marketing
- Marketing administration
- Digital marketing (especially in monitoring and optimizing campaigns)
- Marketing campaigns (email, social media, content marketing, etc.)
Skills and Knowledge (Essential)
- Proficiency in Microsoft Suite or Google Suite.
- Strong marketing research and competitor analysis skills.
- Experience with Customer Relationship Management (CRM) systems.
- Analytical skills, especially in optimizing lead conversion.
- Familiarity with GA4 (Google Analytics 4), MailChimp (or similar), and campaign management tools.
- Knowledge of customer segmentation.
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How to Apply
If you are ready to take on this exciting opportunity and contribute to the growth of hearX Group, apply today by visiting their official website or sending your CV to their recruitment team. Applications close on 08 November 2024, so don’t miss your chance to be part of an innovative company that is revolutionizing the medical device industry.
If you do not hear from the company within 30 days of the closing date, please consider your application unsuccessful.
The Marketing Coordinator position at hearX Group presents an excellent opportunity for professionals with experience in B2C marketing and digital strategies. If you’re passionate about creating effective customer journeys, optimizing campaigns, and driving revenue growth, this role could be the perfect next step in your career. With the added benefit of remote work flexibility and the chance to collaborate across teams in an innovative medical devices company, this position promises growth, development, and a chance to make a significant impact.