Cure Day Hospitals, a forward-thinking healthcare company known for its rapid growth and vibrant energy, is on the hunt for a proactive Marketing Officer to join their Foreshore, Cape Town team. This exciting opportunity is ideal for a self-motivated individual ready to contribute to Cure Day Hospitals’ marketing efforts across their twelve operational facilities in South Africa.
Marketing Officer Position Overview:
- Location: Foreshore, Cape Town
- Closing Date: 30 November 2024
- Contact: mmamoko@cure.co.za
- Position: Marketing Officer
- Department: Marketing
- Business Unit: Cure Day Hospitals – Foreshore, Cape Town
- Location: Western Cape
- Positions Available: 1
Key Responsibilities
The Marketing Officer will report to the Hospital Manager and Group Marketing Manager and will manage a range of marketing activities to promote the Cure Day Hospitals brand. Responsibilities include:
- Stakeholder Relations:
- Foster strong relationships between key stakeholders, including doctors, medical practitioners, medical funders, and suppliers.
- Actively recruit new doctors and maintain relationships with existing ones, encouraging referrals among medical professionals.
- Marketing Strategy Ownership:
- Develop and implement hospital-specific marketing strategies to support Cure Day Hospitals’ vision.
- Engage in targeted marketing through various channels, including social media, website, and print media.
- Event Management:
- Organise and manage internal events, corporate social events, open days, and sponsorships that build community connections.
- Plan and execute CPD (Continuing Professional Development) programs for doctors.
- Marketing Collateral:
- Plan, create, and execute various forms of marketing materials to enhance brand visibility.
- Coordinate community projects that align with the organisation’s social responsibility goals.
- Administrative Duties:
- Maintain and update a doctor database and manage hospital and individual budgets.
- Collect and report on patient survey results and feedback from doctors and reception staff.
- Submit a monthly marketing report and end-of-month documents, including credit card reconciliations, marketing inventory logs, and other essential administrative records.
Required Qualifications and Skills
Candidates for the Marketing Officer role should meet the following requirements:
- Educational Qualifications:
- A Grade 12 certificate and a relevant marketing qualification.
- Experience:
- A minimum of 2 years of marketing experience, ideally within a medium to large organisation.
- At least one year of experience within the medical industry, particularly in roles that involved engaging with doctors.
- Skills and Attributes:
- Demonstrated experience in building client relationships.
- Familiarity with online marketing, advertising, and performance assessment tools.
- Strong influencing, negotiation, and strategic thinking abilities.
- Excellent written and verbal communication skills.
- Detail-oriented with excellent organisational skills.
- High energy, adaptability, and the ability to work under pressure.
- Creativity, interpersonal skills, and a collaborative spirit.
- Willingness to travel when required.
Rewards and Benefits
Cure Day Hospitals values the contributions of their team members and offers a market-related remuneration package, which includes:
- Membership in subsidised medical aid and provident funds
- Paid leave
- A thirteenth cheque as part of the annual remuneration package.
How to Apply
Interested applicants who meet the qualifications are encouraged to apply. Applications must be submitted by 30 November 2024. If you do not receive feedback within a week after the closing date, please consider your application unsuccessful.
Cure Day Hospitals – Empowering Healthcare, Enriching Communities
Join Cure Day Hospitals and contribute to a healthcare network dedicated to enhancing access to quality day-hospital care across South Africa. The Marketing Officer role in Foreshore, Cape Town, is a valuable opportunity for those passionate about healthcare marketing and ready to make a meaningful impact.
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Cure Day Hospitals is a network of day hospitals offering high-quality, accessible healthcare services across South Africa. The organisation is committed to providing top-notch healthcare in an efficient, patient-centered environment. Their continued expansion underscores the importance of strong marketing initiatives to connect with communities, patients, doctors, and other stakeholders.
