The South African Music Performance Rights Association (SAMPRA) is offering an exceptional opportunity for young graduates eager to explore the dynamic world of music through its internship programmes. These internships provide an ideal platform for those looking to develop a deep understanding of the South African music industry and gain hands-on experience in various aspects of music production, public relations, marketing, and more.
What is SAMPRA?
SAMPRA is a significant player in the South African music industry, ensuring that artists, composers, and performers receive their rightful royalties for their works being performed, broadcasted, and played in public spaces. Through its SAMPRA Development Fund, the organisation provides valuable opportunities for young talent to learn, grow, and establish themselves in the music sector.
Internship Locations
The SAMPRA Development Fund internship programme will see successful candidates placed at KUMISA (KwaZulu-Natal United Music Industry Association) offices, based in two strategic locations in South Africa:
- Durban (eThekwini Metro): This will be the primary office location, offering interns exposure to a vibrant, bustling urban environment where most music-related activities take place.
- Jozini (Umkhanyakude District): A satellite office located in a rural area of KwaZulu-Natal, Jozini offers a unique perspective on the music industry in smaller communities.
Areas of Exposure
Interns will gain first-hand experience in the following core areas:
- Marketing: Learn how to promote and market music artists and events, and understand the power of digital and traditional marketing techniques in the music industry.
- Public Relations: Work on building and maintaining the public image of artists and music organizations. PR interns will engage in media outreach, social media management, and event coordination.
- Production: Experience the behind-the-scenes aspects of music production, from studio recordings to live events. Interns will learn about the technical side of the music industry and contribute to projects from start to finish.
- Artists & Repertoire: Gain insight into managing talent, working closely with artists, and ensuring their creative output reaches the right audiences.
The programme is designed to give interns well-rounded exposure to all these essential aspects, equipping them with the skills they need to succeed in the music industry.
Internship Eligibility Requirements
To apply for the SAMPRA Internship Programme, candidates must meet the following requirements:
- Educational Background: A completed qualification in Music, Public Relations, or related fields from an accredited institution.
- No Prior Work Experience Necessary: This programme is specifically designed for graduates with little to no work experience in the field.
- Proof of Qualification: Candidates must submit certified copies of their qualifications (transcripts or other forms of certification).
- Geographical Proximity: Applicants should be based in or willing to relocate to Durban (eThekwini Metro) or Jozini (Umkhanyakude District).
- South African Citizenship: Only South African citizens are eligible to apply for this opportunity.
- Passion for Music: A genuine interest in music and a positive attitude toward learning and growth are essential.
- Availability to Attend Events: Interns may be required to attend company events, which could take place on weekends or evenings.
Benefits of the Internship
This internship is an exciting opportunity for those looking to immerse themselves in the music industry. Benefits include:
- Exposure to the Industry: Interns will gain valuable insights into the workings of a record company and music industry associations. This experience can be vital for those looking to build a career in the field.
- Stipend: Interns will receive a monthly stipend of R6,500, which helps support them during the 12-month internship programme.
- Skill Development: Interns will have the chance to develop both technical and interpersonal skills, making them well-rounded professionals in the music industry.
- Networking Opportunities: Working with top industry professionals and artists will allow interns to build valuable industry connections that could be pivotal in future career opportunities.
How to Apply
The application process for the SAMPRA Internship Programme is straightforward but requires careful attention to detail. Candidates must submit:
- A concise CV that highlights their qualifications, skills, and passion for the music industry.
- Certified copies of qualifications and transcripts to validate their educational background.
Applications must be sent via email to recruitment@sampro.org.za with the subject line “KUMISA Internship”. The closing date for applications is 16 May 2025.
Interns will be selected based on their qualifications, passion for music, and alignment with the goals of the internship programme. Only shortlisted candidates will be contacted within six weeks of the closing date.
Why You Should Apply
The SAMPRA internship offers an extraordinary opportunity for graduates eager to start a career in the South African music industry. It’s not every day that fresh graduates get the chance to work directly with one of the leading music rights organisations in the country. Whether you’re passionate about marketing, public relations, production, or artists’ development, this internship programme offers you a holistic experience in the ever-evolving music sector.
For anyone serious about a career in music, the exposure and skills gained during this 12-month internship will provide a strong foundation for success in the industry.
Check also: Agricultural Research Council Internship Programmes 2026
The SAMPRA Internship Programme is an exceptional stepping stone for graduates aiming to make their mark in the South African music industry. It offers real-world experience, a supportive environment for growth, and a chance to contribute to the vibrant world of music. Don’t miss this opportunity to get involved in one of South Africa’s most influential music organisations—apply today!