Media24, South Africa’s leading media production company, is actively searching for a passionate Audience Engagement Editor to join the News24 team. This is a unique role that plays a critical part in engaging with current and prospective subscribers, delivering tailored content to audiences across multiple platforms, and supporting the growth and success of South African journalism.
Audience Engagement Editor Overview
- Position: Audience Engagement Editor
- Location: Cape Town, Western Cape
- Position Type: Permanent
Job Role
As the Audience Engagement Editor, you will be the face of audience interaction for News24, managing reader engagement strategies and driving subscriber satisfaction. Your role will be central to understanding and responding to audience behaviours on various media platforms. You’ll work with the editorial, marketing, and publishing teams to ensure content is not only relevant but reaches the right audience effectively.
Key Responsibilities
1. Leading Subscriber Growth Initiatives
You will be the primary editorial driver for News24’s subscriber acquisition strategy. This involves crafting innovative ways to attract and retain subscribers, understanding their preferences, and ensuring they are provided with high-quality journalism that aligns with their interests.
2. Social Media Strategy Management
In this role, you’ll oversee News24’s social media team and be responsible for the platform’s strategy. Your goal will be to leverage social channels to boost engagement and connect with audiences across a wide spectrum.
3. Newsletter Strategy & Execution
As the Newsletter Editor, you will curate daily content designed for specific audience segments, ensuring that each reader receives a tailored experience that keeps them informed and engaged.
4. Cross-functional Collaboration
Close coordination with the publishing, marketing, and product teams will be essential to streamline content distribution. Your insights will influence the editorial tone of marketing campaigns, helping ensure they resonate with target audiences.
5. Analytics and Strategy
Using analytics tools, you’ll provide daily insights to guide the editorial team on the types of content that are performing well. Your analysis will ensure that News24’s editorial direction aligns with evolving audience trends and needs.
6. Competitor and Market Analysis
In a fast-paced media landscape, understanding competitor strategies is crucial. You’ll be responsible for tracking News24’s market share and comparing strategies monthly to keep ahead in audience engagement and content delivery.
7. Audience Feedback Management
Managing reader feedback on the News24 platform is another key component of your role. From moderating comments to addressing subscriber concerns, you will ensure that the reader experience remains positive, accessible, and aligned with editorial standards.
Required Skills and Competencies
- Passion for Journalism and People: A strong commitment to quality journalism and a genuine interest in reader engagement.
- Strong Communication Abilities: You’ll need to convey ideas effectively, engage with team members across departments, and communicate with News24’s readers.
- Analytics Savvy: Proficiency with analytics tools is essential, as data will drive your editorial decisions.
- Strategic Thinker: The ability to interpret audience trends and make strategic content decisions based on data insights.
- CMS and Social Media Knowledge: Experience with CMS platforms, newsletter tools, and social media management are important for handling digital content and reader interactions.
- Attention to Detail: An eagle eye for detail to ensure that News24 maintains its high editorial standards.
Qualifications and Experience
- Education: A relevant tertiary qualification in journalism, media studies, or a related field.
- Professional Background: 7-10 years of experience in the journalism industry, ideally with digital publishing and audience development expertise.
- Editorial Knowledge: Strong writing and editing skills are essential, along with a deep understanding of News24’s target audience.
- Digital Proficiency: Knowledge of content management systems, audience analytics, and social media management tools.
Why Join Media24?
Media24 is an industry leader dedicated to pioneering high-quality journalism in South Africa. In this role, you’ll have the chance to influence how News24 connects with audiences, driving meaningful engagement and ensuring that the voice of News24 resonates with its readers.
Application Information
In line with Media24’s employment equity policy, preference will be given to candidates from designated groups. If you are ready to take on a role where your work will directly impact reader engagement and contribute to the growth of South African media, Apply now!
Related: Digital Media Buyer Job Opportunity at Hollywoodbets
The Audience Engagement Editor position at Media24 is more than just a job—it’s an opportunity to shape the future of digital journalism in South Africa. By leading News24’s engagement strategies, you’ll play a pivotal role in fostering strong relationships with readers, expanding subscriber reach, and reinforcing the company’s commitment to quality journalism. If you are driven by data, passionate about media, and eager to make an impact, this role offers a dynamic career path with a forward-thinking team.
Embrace the challenge of guiding one of South Africa’s most respected news platforms toward even greater success. Apply today and become a key player in delivering stories that matter to South African audiences.